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Green Building Philosophies and Methodologies
Triple Bottom Line Accountability PDF Print E-mail

Triple Bottom Line: (TBL) is an approach that tries to weigh economic, social and environmental performance. The 3P's - People, Planet, Profit are often used when referring to TBL. The concept of TBL demands that a company's responsibility be to 'stakeholders' rather than shareholders. In this case, 'stakeholders' refers to anyone who is influenced, either directly or indirectly, by the actions of the company.  In practical terms, triple bottom line accounting means expanding the traditional reporting framework to take into account environmental and social performance in addition to financial performance. 

The phrase was coined by John Elkington in 1994 and later expanded and articulated in his 1998 book Cannibals with Forks: the Triple Bottom Line of 21st Century Business.  The Triple Bottom Line framework is employed by the Dockside Green which is committed to obtaining LEED platinum certification for its mixed use community development in Victoria, BC.

"People, Planet and Profit" are used to succinctly describe the triple bottom lines and the goal of sustainability.

"People" (Human Capital) pertains to fair and beneficial business practices toward labor and the community and region in which a corporation conducts its business. A TBL company conceives a reciprocal social structure in which the well being of corporate, labor and other stakeholder interests are interdependent. A triple bottom line enterprise seeks to benefit many constituencies, not exploit or endanger any group of them.

"Planet" (Natural Capital) refers to sustainable environmental practices. A TBL company endeavors to benefit the natural order as much as possible or at the least do no harm and curtail environmental impact. A TBL endeavor reduces its ecological footprint by, among other things, carefully managing its consumption of energy and non-renewables and reducing manufacturing waste as well as rendering waste less toxic before disposing of it in a safe and legal manner. "Cradle to grave" is uppermost in the thoughts of TBL manufacturing businesses which typically conduct a life cycle assessment of products to determine what the true environmental cost is from the growth and harvesting of raw materials to manufacture to distribution to eventual disposal by the end user.

"Profit" is the bottom line shared by all commerce, conscientious or not. In the original concept, within a sustainability framework, the "profit" aspect needs to be seen as the economic benefit enjoyed by the host society. It is the lasting economic impact the organization has on its economic environment. This is often confused to be limited to the internal profit made by a company or organization. Therefore, a TBL approach cannot be interpreted as traditional corporate accounting plus social and environmental impact.

Although broad agreement has yet to be reached on methods of valuing and auditing human capital (human rights, labour practices, product responsibility, society) and natural capital (air, water, soil, for example), Triple Bottom Line is catching on, although it is often used in tandem with, rather than instead of, other valuation methods.  The Global Reporting Initiative ("GRI"), a non-profit foundation, developed what is by all accounts the most widely used sustainability reporting framework.  The GRI's G3 Guidelines,and overall framework, set out the principles and indicators that organizations can use to measure and report their economic, environmental, and social performance.  The GRI's guidelines are available on their website at www.globalreporting.org.

 

 
What is sustainability? PDF Print E-mail
There are so many different interpretations of what sustainability means and what sustainable development is. There is much diversity in perspective over whether sustainability is, on the one hand, a baseline or minimum  threshold versus others who argue sustainabiliy is not even achievable.  Much of the reason for these diverse views are due to varying interpretations of what sustainability means related to the built environment.  There are many definitions out there, but the one that appears to be the most widely recognized and accepted is that which was provided in the Bruntland Commission's Report:

“Sustainable development meets the needs of the present without compromising the ability of future generations to meet their own needs. Sustainable development is about making life better for everyone. This should not involve recklessly destroying our natural resources, nor should it involve polluting the environment.”

The United Nations Commission on Environment and Development (the Bruntland Commission) 1987

 
Ecodesign Practices PDF Print E-mail
Industrial Design Society of America distilled the following practices and principles.
Read more on their website at http://www.idsa.org/whatsnew/sections/ecosection/principles.html

ECODESIGN PRACTICES FOR PRODUCT DEVELOPMENT

1. Use ecodesign strategies appropriate to the product
• Reduce overall material content and increase the percentage of recycled material in products
• Reduce energy consumption of products that use energySpecify sustainably grown materials when using wood or agricultural materials
• Design disposable products or products that wear out to be more durable and precious
• Eliminate unused or unnecessary product features
• Design continuously transported products for minimal weight
• Design for fast, economical disassembly of major components prior to recycling, and
• Design products so that toxic components (electronics, etc.) are easily removed prior to recycling’

2. Perform comprehensive environmental assessment
• Consider all of the ecological impacts from all of the components in the products over its entire life cycle, including extraction of materials from nature, conversion of materials into products, product use, disposal or recycling and transport between these phases
• Consider all ecological impacts including global warming, acid rain, smog, habitat damage, human toxicity, water pollution, cancer causing potential, ozone layer depletion and resource depletion
• Strive to reduce the largest ecological impacts, and
• Conduct life cycle impact assessment (LCA) to comprehensively identify opportunities for improving ecological performance.

3. Encourage new business models and effective communication
• Support product 'take back' systems that enable product up-grading and material recycling
• Lease the product or sell the service of the product to improve long-term performance and end-of-life product collection
• Communicate the sound business value of being ecologically responsible to clients and commissioners
• Discuss market opportunities for meeting basic needs and reducing consumption, and
• Present superior product quality claims ('energy saving', 'contains less toxic waste', etc.) along with other performance features.

The IDSA Ecodesign Section distilled these practices and principles and the IDSA Executive Committee adopted them in November 2001.
 

Our largest cities are becoming victims of their own success and many citizens are being squeezed out - we need to look beyond the "house-or-condo" mindset and develop creative alternatives for compact development, densification and a cleaner, greener quality of life.

Avi Friedman, Ph.D., Professor of Architecture & Director of the Affordable Homes Program, McGill University


 
 

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